Here's what you'll learn during this 2-day Google Search Ads INTENSIVE zoom online class:
- Introduction to Google Search Ads
- Google Search Ads Benefits
- Key Concepts
- Search Ads Policy
- Account Limits
- Ad Account Structure
- Key Terminologies
- Ad Position versus Ad Rank
- Invalid Clicks
- Keywords & Search Terms
- Google Keyword Planner
- Keyword Match Types
- Negative Match
- Search Campaign Settings
- Ads & Extensions
- Ad Copy Strategies
- Split-Testing
- Ad Targeting
- Audiences
- Demographics
- Locations
- Ad Schedule
- Devices
- Optimization Strategies
- Conversion Tracking
- Integrating with Google Analytics
- Ad Preview & Diagnostics
- Optimization: Search Term Report
- Landing Page Optimization
- And much more!