$350.00 USD

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2-Day Google Search Ads INTENSIVE (2021 Version)

Here's what you'll learn during this 2-day Google Search Ads INTENSIVE zoom online class:

  • Introduction to Google Search Ads
  • Google Search Ads Benefits
  • Key Concepts
    • Search Ads Policy
    • Account Limits
    • Ad Account Structure
    • Key Terminologies
    • Ad Position versus Ad Rank
    • Invalid Clicks
  • Keywords & Search Terms
    • Google Keyword Planner
    • Keyword Match Types
    • Negative Match
  • Search Campaign Settings
    • Auction Insights
  • Ads & Extensions
    • Ad Copy Strategies
    • Split-Testing
  • Ad Targeting
    • Audiences
    • Demographics
    • Locations
    • Ad Schedule
    • Devices
  • Optimization Strategies
    • Conversion Tracking
    • Integrating with Google Analytics
    • Ad Preview & Diagnostics
    • Optimization: Search Term Report
    • Landing Page Optimization
  • And much more!