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Google Display & YouTube Ads INTENSIVE

Learn How to Effectively Tap Google's MASSIVE Display Network (of over 2 Million Sites) & YouTube ad Inventory To Maximize Revenues & Sales

Here's what you will learn during this 2-day Google Display & YouTube Ads INTENSIVE training:

  • Introduction to Google Display & YouTube Ads

  • Google Display & YouTube Ads Benefits

  • Differences Between Google Search & Display Advertising
  • Ad Types & Formats 
    • Display
    • Video (YouTube)
      • Skippable In-Stream Ads
      • Non-Skippable In-Stream Ads
      • Video Discovery Ads
      • Bumper Ads
      • Outstream Ads
      • Masthead Ads
  • Campaign Goals
  • Smart vs Standard Campaigns
  • Campaign Settings
    • Bid Strategy
    • Inventory Type
    • Content Exclusions
    • Conversions
    • Devices
    • Frequency Capping
  • Ad Group Settings
  • Ad Targeting
    • Locations
    • Demographics
    • Audience
      • Affinity
      • In-Market
      • Remarketing
    • Contextual Targeting
      • Keywords
      • Topics
  • Ads & Extensions
    • Ad Sizes
    • Display Banner Creation
  • Link Account
    • YouTube
    • Google Analytics
    • Google Search Console
  • Audience Manager
  • Campaign Optimization
  • Pre-Defined & Custom Reports
  • And much more!