- 19 Videos
- 30.0 hrs
Learn from scratch how expert Fabian Lim utilizes this amazing lead generation & quick sales system. Utilized properly, Google AdWords is one of the fastest and easiest ways to generate a huge flood of new leads and sales for your business. However, it isn't all easy. You can quickly spend beyond your budget if you don't know how to optimize your campaigns and ads properly. In this course you will learn:
- How to properly set up an AdWords Account,
- Good organization practices to optimize your success,
- The different types of PPC advertising,
- The importance of keyword matching and when to use each type,
- How to control your spend so you stay within budget,
- How to track the success of your campaigns and continually improve it.
- And much more!
Fabian Lim is a serial online entrepreneur and Founder & Group CEO of PageAdvisor.com - Southeast Asia’s Number #1 Mobile Marketplace for Home & Services. He is also Founder of FlightSchool.sg, Singapore’s first private flight school. He recently took over Yellow Pages Singapore as Chief Executive Officer and has extensive plans to “Make YP Great Again” in the digital era. Previously a manager with global management consultancy, Deloitte, Fabian turned full-time online entrepreneur in 2003.
His has over 15 years of digital marketing experience encompassing the following speciality areas: Omni-Channel Marketing, Marketing Automation, Lead Generation & Funnel Marketing, E-Commerce Marketing & Optimization, Direct Response Marketing, Search Engine Optimization, Google Search & Display Network & Facebook Advertising
Fabian has been extensively featured in top news media and publications such as The Sunday Times, The Business Times, Channel NewsAsia, Straits Times Razor TV, The Star, New Straits Times, Sin Chew Daily, Lianhe Zaobao, Lianhe Wanbao, Omy.sg, My Paper, UWeekly, The Peak Magazine, Jet Gala Magazine, Exquisite Magazine, Utusan, Faces Magazine, Personal Money Magazine, NTV7 and 8TV.
He is also the best-selling author of Click! Work Anytime, Live Anywhere and The Science of Getting Rich DECODED. Fabian is also a highly-accomplished aviator. In March 2014, Fabian joined a rare breed of global aviators by obtaining a single-pilot jet rating (EA-50S) awarded by the US Federal Aviation Administration (FAA). This qualification allows him to fly his twin-engine private jet, the Eclipse 500, under single-pilot operations.